My Food Bag is, at its heart, about creating healthier communities in Aotearoa.
It’s so much more than just delivering nutritious, fresh meals to thousands of Kiwis every week. We’re helping bring New Zealanders back to real, delicious home-grown food - championing a relationship between those who grow our kai and those who enjoy it.
We already show this commitment by sourcing from New Zealand based suppliers, which in turn help to provide more jobs to the community. Our circular recycling programmes and zero food waste ambitions show our commitment to environmental responsibility, as well. We’re equally committed to social sustainability, with 10,000+ meals given to whānau in need every month.
Kai is more than fuel, more than enjoyment, we believe that kai is a powerful force; it’s part of our identity, our most treasured occasions and traditions, and lives at the center of family life in Aotearoa.
In fact, everything we do is about helping whānau and friends share a meal together around the dinner table – the laughter, the tears, the problems, the challenges – like kids who won’t eat their veggies!
It’s important to us, but it’s important to Aotearoa too. Our research shows 96% of kids see dinner as a great chance to chat with their parents, yet 79% wish they could have more dinners as a family. When we do sit down to dinner, over 70% of kids and adults are either watching TV or on a device. These stats are significantly higher than a generation ago.
Family dinner is important to society as well, children who eat regular meals with their families are 34% less likely to develop an eating disorder later in life, 24% more likely to eat healthier foods and 12% less likely to become overweight. The benefits continue with lower rates of depression and greater self-esteem.
A great meal with family and friends creates togetherness and is good for the body and spirit.
A Mum herself, Nadia’s our champion! Fighting the good food fight, together with the greater My Food Bag family of growers, chefs, suppliers and our very own team. We cannot wait to start delivering our bag of goodies right to your front doorstep!