Fresh Start is New Zealand's healthiest meal kit and a calorie-controlled healthy eating programme designed to help you build healthier habits. Created by My Food Bag, Fresh Start can help you lose up to 5kg in 8 weeks* while enjoying nutritious, satisfying meals.
Each week, customers can choose from calorie-controlled, dietitian-designed recipes that are high in protein and made with fresh, quality ingredients. Every box includes pre-portioned ingredients and easy-to-follow recipe cards, making healthy eating simple, convenient, and sustainable.
At least 98% of the fresh meat, chicken, fish, fruit and vegetables in Fresh Start are sourced from New Zealand. We use free-range and free-farmed meat from trusted suppliers across Aotearoa, alongside fresh, quality local produce.
Fresh Start takes the guesswork out of healthy eating by helping with meal planning, portion control, and balanced nutrition. Whether your goal is weight loss, weight management, increasing your protein intake, or simply eating a healthier, more balanced diet, Fresh Start makes it easier to stay on track without sacrificing flavour or convenience.
Check out our menu here:
*Lose up to 5kg in 8 weeks when following the Fresh Start programme. Individual results may vary.