He’s a loveable little leafy guy who lives under the dinner table of a family who, through fresh food and new recipes, rediscover the magic of dinner time.
Russell knows this helps to make a great family – he’s seen it for himself being wedged under that table for years. He loves to hear all the conversation, the drama, the laughs, and the tender moments that good, lovingly prepared food can bring.
He comes from a big family himself – hard not to be when you’re born on a stalk with loads of others. But through it all is a gentle optimism, a sense of wonder, and a positive belief in the power of the family dinner table.
Our mission has always been to become New Zealand’s most loved food business. And Russell will be doing his part to create healthier communities in NZ.
And soon we’ll see that even one of a child’s least favourite veggies can still become one of New Zealand’s most loved characters!
Keep an eye out for Russel!